Marketing Attribution you can act on
Understand the value of every dollar spent and intelligently decide how to keep scaling profitably.
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KPI Dashboards
Visualize all of your important data in one place.
Predictive Modeling
Predict future performance based on custom historical models.
Fully Integrated
We integrate with every marketing and sales platform.
Interpret the impact of each dollar spent.
- Determine your RealCAC -- the true cost of each customer acquisition.
- Draw insights from models and measure the impact of ad spending towards your bottom line.
Get a handle on your fully blended CAC.
- Understand your baseline performance.
- Expect & incorporate seasonality into the decision making Process.
- Filter out the noise and ignore anomalies confidently.
Incrementality Testing Made Easy
Once our historical models are built, running incrementality tests is simple:
01
Define the test budget and period with you.
02
Start running the incremental marketing spend.
03
As the test is running we analyze performance, providing transparent details about the ongoing impact.
04
Provide a complete analysis afterwards with concrete action items on what can be improved.
ABOUT US
DataHelm was started with the goal of simplifying marketing attribution in a way that aligns with how performance marketers work. Marketers are most often channel experts and need a simple north star to hit as their goal. This is why we came up with the RealCAC.
RealCAC gives each channel expert a CAC target that is attainable and keeps blended CACs in line with profitability. This removes the need to consider "multi-touch attribution". Instead, each channel is optimized effectively, and can scale efficiently.